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See What We’ve Cooked Up: Projects, Photos & Success Stories
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Case Study 1
Location: Reading, PA
Industry: Vegan Café & Juice Bar
Services: Social Media Management · Photography · Content Strategy
The Challenge
Clean Plates came to us with amazing vegan food and fresh-pressed juices—but not enough people knew about them. Their social media pages were quiet, inconsistent, and lacking strong visuals that matched their vibrant brand. They needed help standing out online and attracting more foot traffic.
Our Approach
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Affable Foodie stepped in with a content-forward social media strategy:
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Professional Food Photography – Highlighting colorful, craveable dishes and drinks
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Consistent Posting Schedule – With engaging captions, reels, and hashtag strategies
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Local Audience Targeting – Focused on customers in Reading, PA and surrounding areas
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Performance Tracking – Reviewing analytics monthly to double down on what works
The Results (In Just a Few Months!)
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Content Interactions up 107.6%
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Reach increased by 78%
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Page Followers grew by 33%
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Reels views doubled
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Instagram profile visits tripled
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Customers started tagging Clean Plates more often—hello, organic engagement!
Why It Worked
Because we know food—and how to market it. Clean Plates already had a strong product. We simply helped their digital presence reflect that. With professional visuals, engaging content, and consistent strategy, we brought their brand to life online.
Case Study 2
Client
A respected high-end catering company based in Berks County, PA, known for exceptional service, chef-crafted food, and unforgettable weddings and private events.
The Challenge
This business had an outstanding reputation in real life—but their digital presence didn’t reflect it.
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Social media was inconsistent and lacked strategy
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Food photography didn’t do the dishes justice
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The website had outdated content and no clear path for new inquiries
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They weren’t showing up in local search results, and missed opportunities to connect with engaged couples and corporate clients
They didn’t need flashy gimmicks. They needed someone who understood the food world, how people search, and what gets people to trust and click.
The Affable Foodie Solution
📱 Social Media Strategy That Gets Noticed
We created a consistent, engaging system that built trust, hunger, and interest.
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Developed a 2-week content cycle using storytelling, short-form video, and team-focused posts
-
Increased use of Reels with trending audio, slow-mo shots of chefs in action, and food that looked as good as it tasted
-
Focused on the people behind the food—from chefs to servers to real couples
-
Encouraged the internal team to capture higher-quality food content at events
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Boosted high-performing posts to reach local couples and corporate planners
📈 Results:
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Instagram post reach up 62% in just 6 weeks
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Video content outperformed static posts by 3x in views and saves
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Direct inquiries increased via DMs and shared posts
-
Behind-the-scenes and team stories became top-performing content week after week
🌐 Website & SEO Overhaul
Their site was underperforming and lacked voice. We changed that.
-
Rewrote the homepage and key service pages to reflect the brand’s personality, warmth, and quality
-
Improved layout and mobile experience to help potential clients get inspired and take action
-
Added SEO-friendly page structure, image alt text, and locally relevant keywords
-
Suggested content updates based on popular services like wedding catering, tastings, and private parties
-
Implemented better internal linking and strong calls-to-action to convert interest into inquiries
📈 Results:
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Organic website traffic increased by 37% over 3 months
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Homepage bounce rate dropped 21%
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Catering-specific keywords began appearing on page 1 of Google
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Contact form submissions rose—several specifically referenced “finding us on Google”
Why It Worked
This wasn’t a one-size-fits-all package. It was about understanding the heartbeat of the brand—and creating a digital system to reflect the care, precision, and passion they already brought to every event.
Affable Foodie helped them show up in the right places, with the right message, in a way that felt true to who they are.
Marketing should taste like the food you love—intentional, satisfying, and easy to crave.
Want help telling your story and getting results that matter?
Let’s talk.
Client
A respected high-end catering company based in Berks County, PA, known for exceptional service, chef-crafted food, and unforgettable weddings and private events.
The Challenge
This business had an outstanding reputation in real life—but their digital presence didn’t reflect it.
-
Social media was inconsistent and lacked strategy
-
Food photography didn’t do the dishes justice
-
The website had outdated content and no clear path for new inquiries
-
They weren’t showing up in local search results, and missed opportunities to connect with engaged couples and corporate clients
They didn’t need flashy gimmicks. They needed someone who understood the food world, how people search, and what gets people to trust and click.
The Affable Foodie Solution
📱 Social Media Strategy That Gets Noticed
We created a consistent, engaging system that built trust, hunger, and interest.
-
Developed a 2-week content cycle using storytelling, short-form video, and team-focused posts
-
Increased use of Reels with trending audio, slow-mo shots of chefs in action, and food that looked as good as it tasted
-
Focused on the people behind the food—from chefs to servers to real couples
-
Encouraged the internal team to capture higher-quality food content at events
-
Boosted high-performing posts to reach local couples and corporate planners
📈 Results:
-
Instagram post reach up 62% in just 6 weeks
-
Video content outperformed static posts by 3x in views and saves
-
Direct inquiries increased via DMs and shared posts
-
Behind-the-scenes and team stories became top-performing content week after week
🌐 Website & SEO Overhaul
Their site was underperforming and lacked voice. We changed that.
-
Rewrote the homepage and key service pages to reflect the brand’s personality, warmth, and quality
-
Improved layout and mobile experience to help potential clients get inspired and take action
-
Added SEO-friendly page structure, image alt text, and locally relevant keywords
-
Suggested content updates based on popular services like wedding catering, tastings, and private parties
-
Implemented better internal linking and strong calls-to-action to convert interest into inquiries
📈 Results:
-
Organic website traffic increased by 37% over 3 months
-
Homepage bounce rate dropped 21%
-
Catering-specific keywords began appearing on page 1 of Google
-
Contact form submissions rose—several specifically referenced “finding us on Google”
Why It Worked
This wasn’t a one-size-fits-all package. It was about understanding the heartbeat of the brand—and creating a digital system to reflect the care, precision, and passion they already brought to every event.
Affable Foodie helped them show up in the right places, with the right message, in a way that felt true to who they are.
Marketing should taste like the food you love—intentional, satisfying, and easy to crave.
Want help telling your story and getting results that matter?
Let’s talk.